The EURO Working Group (EWG)’s goal is to promote the concepts of dynamic pricing, market design and revenue management via business analytics.
Revenue and demand management focuses on data, mathematics and computers in order to achieve a better understanding of purchasing behavior and to produce a better pricing model. Our techniques are frequently used in high volume, computer-automated transactions, in which millions of forecasts and price changes occur every day. Applications include not only the travel industry such as airlines, car rentals, ride sharing, hotels, railway or bus companies but also disruptive business models in the energy sector, retailing, advertisement, telecommunication, and logistics companies.
Our objective is to provide a platform for researchers as well as practitioners to exchange ideas that range from practical applications to mathematical models and solution techniques. To join our community and be informed about our events, please subscribe to our newsletter below.